well the author was going to use the term "selfcentered fascistic wealthy elite corporatist elite that have usurped democracy, destroyed the environment, wage class warfare, manipulated the narctic trade, pushed petroleum as an addictive drug, bankrupted third world countries and war profiteered"... but the editor informed the author that that was a little bit long especially repeatedly. So they settled on NeoCons. The other choice was assholes, but that was too general and fit most of the American and French population.